RSTS Smart Mailer RSTS Smart Mailer is a tool for maintaining and using one or more lists of names and addresses. You can use Smart Mailer to reach selected groups of customers, students, alumni, members, clients, donors or subscribers. In addition, it allows you to custom tailor your direct mail marketing efforts to the audience you want to reach. In addition to storing names and addresses, Smart Mailer lets you maintain additional information such as occupation, income bracket, and age of an individual. These categories are completely tailorable by the user to meet his or her specific needs. This tailoring capability yields virtually endless possibilities. For example, you can quickly and easily solicit donations from the class of '66 who have not yet contributed to the current fund-raising drive. Smart Mailer's sort, select and print capabilities can be used to ensure timely follow up of customers or prospects. It can assist you in analyzing sales patterns or providing sales representatives with advance information on their prospects. Financial investment counselors can use Smart Mailer to maintain information on clients. They can mail brochures describing new investment opportunities to specific groups of clients selected by age, marital status, or income and tax brackets.